Memorable Old Spice Body Wash Commercial

I'm not sure if you've seen this commercial yet. But, it's one of the funniest commercials I've seen in a long time. It certainly threw me off guard when I first saw it and it made me laugh. In a marketing class I took in college, I learned that the element of surprise in commercials is one of the best ways to make your product remain in the memory of the viewer. This commercial did that and more. It took me by surprise, I still remember what the product was, and it has remained in my memory ever since. Not only that, but I stop whatever I'm doing whenever the commercial comes on because it just makes me laugh. Now that's good advertising! Enjoy the commercial and let me know what you think. "I'm on a horse!"